Millions upon millions of people take to social media on a daily basis. This gives you millions of chances to engage an audience with your content. However, not all posts will perform the same. In this webinar, you’ll learn how to write social media posts the right way.
Our guest speaker, Bridget Willard, will show you the most effective way to engage your target audience on sites like Twitter and Facebook.
Why is Social Media So Vital?
The more you grow the brand, the more people will see your posts, it’s that simple. Those who follow your social presence are most likely the ones who are going to buy your products or use your services.
In this webinar, Bridget talks about the “10/10/10 Twitter Rule,” by Scott Stratten. What this means is that, statistically, about 10% of your followers are online at any given time.
Then, approximately 10% of those people will see something like a Tweet.
A large part of this is probably because you can fill up your social feed rather quickly. This means anything that someone you follow posts can quickly get buried deep in the feed.
Lastly, about 10% of those people will respond.
For example, let’s say I have 500 followers on Twitter. Taking this rule into account, that means only 50 are online at any given time, and only 5 will respond, whether it be a like or a comment.
That’s even if the post is something relevant to the type of content I produce.
What’s In This Social Media Webinar?
In this video, Bridget breaks down the most prominent elements that directly affect social media interaction. As such, you learn how to structure your posts for maximum exposure and interaction.
Why Formatting Matters
The way you format anything online greatly matters. Whether you’re publishing a blog post, uploading a YouTube video, or writing a social media post, how content is formatted affects how it’s accepted.
When it comes to social media, people often approach it with the same attitude as written content on a blog: skimming the context.
In this webinar, Bridget explains why formatting matters and how it affects you and your brand.
How to Format Posts to Be Noticed
The whole purpose of social media is to interact with others. Otherwise, you could just sit in your living room with a notebook at write tidbits to yourself.
Bridget shows you how to format your social posts for maximum engagement. This includes knowing how each network functions and how to adjust to trending topics.
Always keep in mind that every social site is unique, and each will need its own structure to be successful.
Using the Templated Format
Template formats offer a way for you to be consistent with the type of content you’re posting. It can also work to help you structure what to say at any given moment.
Today, Bridget explains her “Templated Format” and how it works to boost engagement on social media. This includes where to put hashtags, what images to use, and why it works.
In the video, you’ll get to see the exact method Bridget uses for formatting on the most popular social media sites, such as Twitter, Instagram, and Facebook.
She’ll also go over how to improve accessibility for those who use voice-assisted technologies. The last thing you want is to confuse someone who may be unable to read the text.
Never Underestimate the Value of Social Media
Social media will play an integral part in your growth going forward. Since its inception, various social hubs have cropped up providing a myriad of different experiences.
You can tap those sites and amplify your message with a good content strategy. In this webinar, you learn a lot from Bridget about how to create your own effective methods.
Try different approaches for your audience and stick with what works.