Best Alexa Alternatives for Website Ranking & Traffic Analysis


Using Alexa to analyze competitors traffic
Alexa.com is one of our go-to sources to cross check competitors research and traffic analysis.

What is Alexa.com?

Alexa.com (not to be confused with Amazon Alexa, the voice assistant behind Amazon’s smart home devices) is a web traffic analysis company that provides commercial web traffic data and analytics. At least it used to until it announced ceasing operations on 1st May 2022. The website now displays a prominent “End of Service” notice, although the API will be available until December 2022.

In its heyday, Alexa offered services to publishers, website owners, and developers for revenue generation purposes and budgeting and planning of new website development projects. The company generated revenue primarily through two revenue streams: Paid subscriptions to its syndication; and advertising services based on engagement metrics.

Surprise Death?

The death of Alexa came somewhat as a surprise since it’s an industry stalwart. The brand has existed since 1996, back in the days of 166MHz Intel processors. It’s also surprising because Alexa.com seemed to be doing pretty well. Its Chrome extension alone has over 700,00 users.

While we don’t know the precise reason for Alexa’s demise, theories abound. The more reasonable suggest declining growth compared to competitors. Others whisper of Amazon wanting to streamline the Alexa brand for new marketing efforts.

Regardless of the real reason behind the end of Alexa, it’s just another sign of the impermanence that can come with any business. If you were looking for alternative sites like Alexa, we have compiled a list of alternatives that offer similar website ranking data and traffic trends.

  1. SEMrush
  2. SimilarWeb
  3. AccuRanker
  4. Ahrefs
  5. SE Ranking
  6. Quantcast
  7. Raven

1. SEMrush

SEMrush is all about helping you understanding your website traffic and market your web content. But in terms of feature set, it extends even further than that – users gain access to almost any tool and data you need to do battle with others for the top spot on Google rankings.

Personally, I find that SEMrush is a frighteningly powerful tool that all businesses who depend on the web should use. There are tools for SEO, SEM, Social Media Marketing, and content writers; and then there are knowledge bases in SEO, there are tutorials, there are even experts who can do the job for you – They have everything (more details in our SEMrush review)!

SEMrush Plans & Discount

At $99.95 per month lowest entry price – SEMrush isn’t ideal for everyone, yet there are certain customer segments that simply can’t afford to ignore it. It’s an ideal working platform for marketing or SEO agencies and even expert website owners who focus strongly on the SEO aspect. The price and scope of SEMrush, though, makes it a bit more difficult for smaller bloggers to fully accept in entirety.

Thankfully if you signup for SEMrush trial using our exclusive link – you’ll get extended 14 days trial period > Click here to begin.

2. SimilarWeb

SimilarWeb stands out as one of the best Alexa alternatives as both offer similar top-down analysis.

as their is very similar (or better) to what Alexa.com used to offer.

Their Top Website Ranking is similar (no pun intended) to Alexa Site Ranking; providing it with a URL will extract a pretty extensive list of information – again, similar to Alexa Site Info. With the recent acquisition of Rank Ranger, SimilarWeb is definitely a strong contender to cover up whatever market gap left by Alexa’s retirement. Users will now be able to expand their keyword research and analysis beyond organic search, and report on their keyword “market share” across multiple channels.

For limited usage and access to only recent traffic data, SimilarWeb is completely free. For professional uses, SimilarWeb entry plan costs $249 monthly.

3. AccuRanker

AccuRanker is a premium SEO ranking checker recognized by many marketing agencies and large entreprises.

AccuRanker offers its users a full picture of any website’s keyword rankings in a straightforward, easily understandable manner. Website ranking data is displayed on an eye-pleasing interface. There are various metrics and the ability to tag individual keyword phrases. Furthermore, this keyword position checker is incredibly fast. AccuRanker is, in fact, so fast that its speed made its way into the slogan.

You can try out the full extent of AccuRanker’s functionality for 14 days without the need of credit card info. After that, basic entry plan starts at $99 per month.

4. Ahrefs

Ahrefs is easily one of the top SEO tools available in market right now. Its website rank tracker is incredibly accurate and up to date.

For $83 a month, you’ll get tons of valuable data out of Ahrefs. It includes commonly targeted pages, search engine rankings, most popular keywords, and many other metrics. Additionally, this SEO tool designed to gather information about your competitors effortlessly.

Do you want to learn what makes other websites successful, and what do you need to improve yours? Try its 7-day trial to see how useful it is for yourself.

5. SE Ranking

SE Ranking won’t surprise you much If you’re familiar with tools like Alexa Website Ranking and SEMrush. It analyzes organic traffic, on-page keyword optimization for leading search engines, as well as tracks website rankings based on country, region, and even city.

This service also allows you to gather the abovementioned data about your competitors as well. You can try SE Rankings functionality for absolutely free with a 14-day trial.

6. Quantcast

Image from Startpack.

Quantcast is an extremely precise website traffic checker. There is just one little letdown. You must join its system before it can show you any statistics. Therefore, if you want to spy on your competitors, you should know that there’s a good chance they aren’t in the Quantcasts’ ecosystem.

This service stands out from other tools due to its excellent demographics analysis. As you can see in the picture above, you’ll get to know a whole lot about your visitors. The report includes information about the reader’s shopping interests, education level, and income.

7. Raven

Raven is a comprehensive SEO tool that offers website traffic data from four different sources. Raven free account allows you to analyze one website or 100 search queries per month. Their detailed report includes info about the referrals and traffic sources, audience geography, as well as keywords that bring in new users.

Final Thought on Alexa.com & Its Competitors

Is your website traffic and ranking information important? Undoubtedly.

What is your audience interests, where do your visitors live, how old are your visitors, what other websites they visit, what are the topics that interest your visitors – All these information are critical to the success of your marketing and content campaigns. Using website analyzing tools like the old Alexa.com and its competitors mentioned in this article help you obtain these useful information.

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