What’s new in Websites + Marketing Ecommerce

As we continue to move through 2022, GoDaddy’s Online Store builder continues to grow and gain new features along the way. In this guide, we’re going to cover these updates and show you how they can help your business grow as well.

What’s new in Websites + Marketing Ecommerce

Here’s a list of the new features and options available for Websites + Marketing Ecommerce customers:

Updates as of May 25, 2022:

Updates as of April 11, 2022:

Updates as of March 10, 2022:

Updates as of Feb. 4, 2022:

Updates as of Jan. 18, 2022:

Updates as of Jan. 10, 2022:

Related resources:

Block full days with Online Appointments

Now Websites + Marketing customers will be able to easily block off full days on their calendars for Online Appointments. This is handy for blocking out time for vacations, business closures, or any other event that you’d need to hold time for.

Additionally, the Block Time function will warn you if other events are planned for the blocked time.

Calendar option for blocking a full day showing a conflict warning

Blocking time is easier to find

In addition to being able to block off time on your calendar, the option to do so is now easier to find as well.

Blocking button displayed on Calendar

Concurrent bookings are now individually displayed on the calendar

Previously, concurrent bookings were displayed as a “bundled” block on the calendar for Online Appointments. Now, the calendar will display concurrent bookings (and blocks) as separate blocks for easier viewing.

Concurring blocks displayed on the calendar

Return/refund policy reminder

There is now a reminder on the Online Store landing page to remind store owners to offer and/or review their return/refund policy. It’s common for stores to have return/refund policy, and it is one of the requirements if a store owner wanted to list a store through Google.

Return and refund policy reminder on Websites + Marketing Ecommerce

Websites + Marketing Ecommerce now offers breadcrumbs on storefront to improve the customer’s shopping experience. So, for example, if your Online Store has categories set up, your customer can now easily go back to parent/sub categories from the breadcrumbs.

You will need to republish your Websites + Marketing Ecommerce site to enable this feature on your storefront.


Breadcrumb example on Websites + Marketing Ecommerce
The breadcrumb feature can be seen at the top left.

Pro tip: If you haven’t organized your products into categories, we definitely recommend doing so! Additionally, once you’ve organized your products, it’s a good idea to send out an email campaign to your customer to make them aware of your storefront upgrades.

In addition to making navigation easier for your customers via breadcrumbs, we’ve also added navigation options that allow store owners to easily get back to the main Online Store landing page. This new navigation option is available on most of the administrative pages in Online Store.

Here’s one example of the new navigation option:

Online Store navigation option on the Products page

Ability to edit existing services recurrence rule

Until now, store owners that offered services through their Online Store were forced to delete and recreate recurring rules if changes needed to be made. Now, owners will be able to simply edit the rule instead.

Edit button for existing services rule

Members can easily rebook services

If you have clients that regularly book the same services from you, those clients can now easily rebook previous services. To do this, your client would simply need to go to their booking history and they can rebook from there.

Rebook option in Websites + Marketing Ecommerce

Pro tip: Let your loyal clients know about this upgrade by sending an email! You can quickly set up an email campaign from Marketing > Email Marketing inside your Websites + Marketing Ecommerce account.

Quick view/buy purchase options

Now you can enable a quick view option for your products, giving your customers a quick and easy option to purchase products quickly. To enable this feature, you’ll need to toggle the option on in the shop settings of your site builder:

Enable Quick View toggle enabled in settings

Here’s how that feature will appear on your live site:

Product listing with Quick View button highlighted Quick view pop up window

Auto-populate feature for booking customers

If your business books appointments, you will no longer need to refill their information when creating an appointment. Previously, all of the customer information had to be completely refilled each time. This feature is automatically enabled, so there’s no additional steps required to utilize this feature.

Commerce Plus plan is now available

Our Commerce+ plan is a new, robust commerce plan to support your online business growth. The plan packs some important and powerful features like automated sales tax calculation, a larger product catalog to offer a wide selection to your customers and higher limits to enable you to scale your business on marketplaces and social networks.

Upgrading to Commerce+ can be done throughout various Commerce pages.

New Overview page for Online Appointments

The new Overview page provides variety of data to store owners, depending on what state they are currently on. If your store is still in the initial setup status, there’s a quick video showing you how to set up your store. If you’ve completed the initial setup process, then you’ll see some next step recommendations, as well as other links to quickly manage your store.

Highest and lowest product sales

The Commerce Hub now includes a way for sellers to view their highest and lowest selling products by sales or order volume, as well as by date range. This can help sellers better understand which products perform the best and worst in different channels so that they can make any necessary adjustments to their business.

What's new Commerce Hub
The product rankings are highlighted on the Commerce Hub, as shown.

Both the Commerce and Appointments navigation menus have been updated to help users more efficiently manage their store and online appointments.

Here’s a look at the updated Commerce menu:

new and updated commerce menu options


And here is how the Appointments navigation appears:

new and updated appointments menu options

We’ve updated the look of the single-column display options for mobile devices. This update better showcases products that have multiple product images to display.

Here is an example of the old single-column display:

Single-column mobile display

And here is how the new single-column mobile layout looks:

New single-column view on Websites + Marketing Ecommerce

Color swatches and display buttons

Products will now visually display color options through swatches and buttons, rather than simply through dropdown menus. These options can be seen on the product gallery and the product detail pages.

This is how it will display in the product gallery:

Product color swatches on product gallery

And this is what the button and swatches look like on the product details page:

buttons and swatches

This function can be enabled in the Inventory & Options tab when adding or editing options:

Color swatch options in Website + Marketing Ecommerce

These updates are a fantastic way to help your customers better visualize the color options available and make your storefront look more modern.

Vertical product detail page layout

We have also recently added the option to have a vertical product detail page in Websites + Marketing Ecommerce. This is a great option for best showcasing tall and wide product images.

To enable this option:

Selection options for vertical product pag

And here is how the vertical product page layout would appear on a live site:

New content indicator for our “Tips to boost sales” guide

Our “Tips to boost sales” guide is regularly updated with tips and walk-through guidance on how our Online Store customers can use these new features to boost sales. Keep an eye out for the new content indicator to stay up-to-date on the latest information!

Products headline with selling tips highlighted

Quick links with Selling Tips highlighted

Interested in seeing a breakdown of the features added to Websites + Marketing Ecommerce in 2021? Check out those details here.


The post What’s new in Websites + Marketing Ecommerce appeared first on GoDaddy Blog.

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